Our Goals
- Clarify the ambiguity associated with behavioral targeting
- Develop common language for online advertising targeting solutions including:
behavioral targeting, site re-targeting, search re-targeting, and creative re-targeting
- Determine what is acceptable behavioral data usage and who owns behavioral data
- Outline what constitutes a behavioral targeted audience segment
- Educate marketplace about behavioral targeting
BTSC Member Companies - Partial List
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- 24/7 Real Media
- 360i
- About.com
- Accel-Media
- Accenture
- Adaptlogic AB
- Adcom Communications
- Adconion Media Group
- AdECN
- Ad Hoc Group
- Adknowledge
- AdMonsters
- AdPhreak Inc.
- Adtoma
- Advance Internet
- AEIOU.pt
- Agency.com
- Aggregate Knowledge
- AKQA
- Alcatel-Lucent Technologies
- Amazon.com
- Anacapa Holdings, Ltd.
- AOL
- Aqua Media Direct, Inc.
- AskNow Solutions
- Aspect Software
- Atigeo
- AudienceScience
- Aunica - The Tagnology Company
- AutoTrader.com
- AzoogleAds
- Banner Marketing
- Bazarti
- Behavioraltargeting.info
- Beyond Interaction
- BiggerBoat
- blast! PR
- BLM Quantum
- Bob Scheier Associates
- Bournemouth University
- BrandProtect
- BrightRoll, Inc.
- Bright Sky Holdings
- BTBuckets
- Burst Media
- Capgemini Consulting
- Carlson Marketing
- Cars.com
- CBS Interactive
- Cisco
- Claritas, a Nielsen Company
- Collective Media, Inc.
- Comely Consulting
- Conchango
- Connected
- Consilium Media UK Ltd
- Controlinveste
- CopaCast, Inc.
- Coremetrics, Inc.
- Cretus
- Crowell Advertising
- DAC
- Dailey & Associates Advertising
- Datamark
- Datasphere Interactive, Inc.
- Dataxu
- Datran Media
- Delta Air Lines
- Did-it
- Digitas
- direct partners
- Disney Interactive Media Group
- DIVOLUTION
- DONER
- Dow Jones
- DraftFCB
- Drecom Co., Ltd.
- eHarmony.com
- e-solutions
- Evans, Hardy + Young Inc.
- eXelate
- Expedia
- Experian Automotive
- Facebook
- Fast Forward Think Tank Group
- Front Porch
- Fuor Digital
- Glam Media, Inc.
- GM Planworks
- GoodWay 2.0
- Huawei
- iAD
- IBM
- Ignited
- i-MEDIA DRIVE Inc.
- iMedia Streams
- IMPAQT
- Inflection Point Media
- InsightExpress
- Intel Corporation
- Interactive Avenues
- interCLICK
- Internet Law Center
- Internetbrands, Inc.
- Interwoven, Inc
- Internet World
- Itochu Technology Inc
- J Carter Marketing
- J.LinasDesign
- Jerry's Automotive
- Jumpstart Automotive Media
- JumpTap
- KBB
- Kenet Inc
- KeyBank
- Kiminova Holding
- Knotice
- Komli, Inc
- KT
- Laredo Group
- LinkShare / Independent Consultant
- LiveHit, Inc
- LP&G
- LyriCity LLC
- Madrona Venture Group
- Magnify360
- McCann Erickson
- McClatchy Interactive
- McLaughlin Strategy
- MEC Interaction
- Media Contacts
- Media Logic
- Media Perspectives Ltd
- Mediamath
- Me-Experior Ltd
- Members
- MetaCarta, Inc.
- MicroAd, Inc.
- Microsoft
- Mindset Marketing Solutions
- MIT Sloan
- MMetricss
- Mochila, Inc.
- Morpheus Media
- MOVE, Inc.
- MRA
- MyBuys, Inc.
- NebuAd
- Nedstat
- Neo@Ogilvy
- NetPlus Marketing
- New York Life
- New York Times Regional Media Group
- Nokia
- NTT NaviSpace
- NuConomy
- nugg.ad
- OMD
- OmnIT
- OneConnect
- Overtime Marketing Group/ Chamber Interactive
- Ozone Media Solutions Pvt Ltd
- Perogo, Inc.
- phd
- PREDICTA
- PublicTone
- Publishers Printing Co.
- Quaero Corporation
- Q Interactive
- Quova, Inc.
- R&R Partners
- Rallyad
- Ravegear.com.au
- RESI informatica
- Right Media Exchange
- Rocket Fuel Inc.
- RupeeMail India
- SEGMINT
- Semantic Communities, LLC
- SEON DATA
- Silverbrook Research
- Simetric
- SlingShot, LLC
- Sofrecom
- SoMR Networks
- Spark Communications
- Studeo
- Team One
- Telecom Italia
- TEN Media LLC
- teradata
- The AMM Group
- TheLadders.com
- The Martin Agency
- The Orange Cow
- the phelps group
- The Rubicon Project
- The Weather Channel
- TRADEDOUBLER
- Tradescape, Inc.
- Traffic Marketplace
- TruEffect, Inc.
- TRUSTe
- Turn Inc.
- Underdog Media LLC
- Underwired
- Unica Corporation
- United Online
- University of California, San Diego
- University of Texas at Austin
- ValueAct Capital
- Versaly Entertainment
- Vibrant
- Vizury Interactive
- Vodafone Group
- Wachovia
- Walmart.com
- WhitePages.com, Inc.
- Whitespider Media
- Windstream
- Workopolis.com
- Wunderloop
- XMLRevenue
- xplusone
- Yandex
- ZeroDash1
- Zig Marketing
- Zimmerman Advertising
- Zoombak
